NAPA AND SONOMA,
OPENED FROM THE INSIDE
Private Wine Country itineraries built on a decade of relationships with the winery owners, winemakers and chefs you can’t reach on your own.
NO. 3 BEST WINE TOUR COMPANY IN THE U.S. BY USA TODAY 10BEST 2026 · FEATURED IN FORBES & ESSENCE · WSET LEVEL 3 · SEVEN YEARS INSIDE A NAPA VALLEY WINERY
EXPERIENCE
What we arrange
Anyone can book a tasting
You've had the flight of four reds at a counter with fifteen other people. That version of Wine Country is available to everyone, and nobody remembers it.
What isn't: the vintner who opens their private estate because we called. The library tasting that appears on no list. The cave dinner you didn’t realize was possible.
We design bespoke itineraries for leisure travelers and corporate groups in Napa Valley, Sonoma, and select international destinations. We start with a blank page, not a template, and shape it around access.
OUR STORY
Why the doors open
Relationships, instinct, and lived expertise. That's why the doors open — and why the day feels the same whether you're a seasoned collector or you've never ordered a bottle in your life. You still share an appreciation of quality and attention to detail.
FOR COMPANIES
Client entertainment, activations, and retreats tailored for your group
“Napa Valley is full of wineries, but for something beyond the ordinary, Napa Valley Noir and Kelly Carter are the answer.”
— Senior Vice President, Fortune 500 Company
They engaged us again the following year.
CLIENT STORIES
What our guests say
“Kelly personally scheduled my three days in the Valley to perfection… Her contacts were impressive.”
— Mitch Kupchak
“Thank you so much for taking such good care of our son and his friend on their first tour of Napa Valley. You are a true gift!”
— Courtney B. Vance
“I felt we were in great hands from the moment we spoke. You took my vision of this girls' trip and executed it flawlessly.”
— Deborah E., Westfield, NJ
“From Florence, we embarked on a private chauffeur-driven adventure through Tuscany… including one winery that doesn't open to the public. Napa Valley Noir somehow secured us access, and it became the undisputed highlight of our trip.”
— Dave & Jenny K., Ladera Ranch, CA
“Each day was perfectly structured yet felt effortlessly enjoyable, allowing me to fully immerse myself in the beauty and luxury of the region.” — Ingrid R., Diamond Bar, CA
Tell us what you have in mind.
Share your dates and what you envision. You'll hear back within 24 hours.